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FindingSelectingRetainingTalentinaPostPandemicTalentMarket

Liza Voticky – Global Leader in Talent Attraction and CEO of MXA Talent Solutions

What we will cover:
1) How to define your candidate marketing strategy so your best candidates are drawn to you.
2) What is the difference between attracting talented employees vs acquiring them?
3) What is the future of hiring and how will the pandemic impact your hiring process for years to come?

SEO in 2021 – Linking SEO to Sales, Long Term Growth & Your Customer Journey

What we’ll cover:
-See how SEO works in the Awareness & Engagement Phases of your Prospects Buying Journey

-Learn how to decide which SEO Tactics and Strategies are Best for YOUR Business’s Long term Growth

-Discovery where SEO fits in the Customer Value Journey & how it’s Imperative that SEO integrates with other services

About our guest speaker:
Pasquale Nocito is a strategist and coach. Certified expertise in all digital marketing disciplines & creative direction. He is an accomplished CEO, Entrepreneur, sales manager, and business consultant with expertise in all facets of sales, marketing, and management. Adept in providing leadership and direction to all areas of sales, business development, and strategic positioning. Proven success maximizing revenue potential, increasing client retention, surpassing sales objectives, and improving client satisfaction in highly competitive markets. Areas of consulting expertise are in the fields of energy, marketing, website development, PR, media buying, merchant services, and leadership.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

Recruiting In A Search-Engine Led World – Wicked Smart Webinar

You’ll Learn:

Never before has your company been as transparent as it is today. In a search-engine led world your employees and your candidates are in charge. The visibility of other job possibilities and reviews from your employees, clients, candidates, and even suppliers, has never been as easy or quick to access as they are now. The role of company leaders in hiring has never been more important; how can you possibly attract future employees if your current employees are unhappy and your company is mistreating the people in your recruitment process?

Sharing examples found while researching for The Robot-Proof Recruiter, Katrina will leave you with an understanding of why every element of the employee lifecycle; from sourcing to interviewing, onboarding to employee experience, and off-boarding through to alumnus, now impacts your hiring. She will give you the steps your company needs to improve its recruitment for now and the future.

About Our Guest Speaker

Katrina Collier is on a mission to get all the people who recruit people to treat people better. Through facilitation, she energizes human connection and shows companies how to free their human-made recruitment obstacles; improving candidate engagement, reducing candidate ghosting, and ensuring that all parties deliver a positive candidate experience. She is the author of The Robot-Proof Recruiter and Mastermind Certification, and delivers keynote talks that inspire recruiters, HR, and hiring managers to improve the recruitment experience for everyone. Katrina is also the host of The Hiring Partner Perspective (Undedited) podcast.

She is also the founder of DisruptHR London, and an Ambassador for Hope for Justice, which aims to end modern-day slavery. You’ll find her on LinkedIn, Twitter and Instagram @KatrinaMCollier.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

The Five Questions Every Business Needs to Answer Before Spending A Dime on Ads in 2021

You’ll Learn:

How a strategy-first mindset will allow you to get more with less.
How to reduce the overwhelm of choosing what tool will produce the best results.
How to leapfrog your competitors by having a marketing strategy that works smarter, not harder.

About Our Guest Speaker

Andy believes that he can change the world by impacting the marketing strategy of one local business at a time. He has over 15 years of sales and marketing experience and is a certified specialist in content marketing, email marketing, marketing optimization, and customer value optimization.

Andy is driven to shift the focus away from shiny marketing objects towards strategies that will drive sales quickly.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

Is Email Marketing Dead? What Parler’s Shutdown Teaches Business Owners About Rented Channels

We will cover:

– How a local business more than tripled their business in 5 months with simple changes in their marketing strategy.
– Why you must reduce your reliance on organic social media and Google search for the future of your business success.
– How to increase EVERY marketing dollar ROI with email automation and broadcasting.
– Learn the difference between owning and renting your marketing so you can improve how well your advertising works.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

About your speaker:
Jena Apgar, CEO of Warfare Marketing

Military Veteran, International speaker, Host of DoubleFunnel.tv, and Mom to 3.6 humans. Jena Apgar is a Certified Digital Marketing Professional who has strategized & marketed for over 1,349+ businesses. Specializing in end-to-end funnel systems that generate income while you sleep with ads, automation & social media for 6 figure incomes around your schedule.

How To Attract and Retain Amazing Employees…and How To Repel the Toxic Ones

We will cover:

-Learn a system to repel toxic employees and keep the ones you love working with.
-How to get the right people in the right seats on the bus so your business can run like a well-oiled machine.
-Learn a method to determine if your employees GET their job, WANT their job, and have the CAPACITY to do their job.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

The “Be Everywhere” Marketing Plan – How to Advertise Like Amazon With A Local Sized Budget

We will cover:

-How to “follow” your perfect customer everywhere, just like the big brands do to you!
-How to stop marketing like a small business and let the data that is now available to any sized business do the work for you.
-How to cut your advertising costs down, but double the effectiveness.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

Building A Business You Can Sell Someday: A Panel of Three to Secure Your Legacy

We will cover:
How do I know when is the right time to sell, and when to begin preparation?
What are the different ways to sell my business?
What can I do now to help me sell someday?

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for our next Wicked Smart Webinar at www.wickedsmartwebinar.com

4 Steps Maximize Your Rockstar Marketing Team – Even If It’s Smaller Than You’d Like It To Be

When she was little, the only thing Rachel wanted to grow up to be was a rockstar. Rachel didn’t have an ounce of musical talent but wanted to have a platform to change the world.

At Rockstarr & Moon, Rachel built a company that embodies these dreams. She is dedicated to energizing and reshaping the marketing landscape for small businesses, medium organizations and large corporations. Rachel delivers results and helps businesses thrive.

Bono may have said it best, “As a rockstar, I have two instincts. I want to have fun and I want to change the world. I have a chance to do both.” Since inception, Rockstarr & Moon has been helping start businesses, grow them and become successful.

Rockstars bring your audience to their feet, generate engagement and shatter expectations. That’s what she delivers at Rockstarr & Moon.

Take it from her network:

“Rachel is an absolute rock star!”

“Rachel is a creative force of nature. More importantly, she gets sh*t done.”

“She’s the kind of voice you want representing your brand or your initiative.”

“Rachel is a full-service operation with boundless energy, whatever she touches she will bring into fruition.”

Do you have the right resources in place to grow your business? If you have any doubt, this session is for you.

Introducing the 4 steps to building a marketing team:

-Define the Marketing Director role
-Set the Strategy
-Identify talent gaps
-Redefine the marketing team

You will walk away from this session with the confidence to redefine your marketing team in alignment with today’s new normal.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

How to Increase traffic, leads, and sales without increasing your marketing budget.

What Will Be Covered:
-Stop “Assaulting” Your Website Visitors – How to create a customer value journey that moves prospects to take action.
-Your Traditional Website Is Killing Your Marketing – How to leverage sales funnels and turn your website into a lead producing machine.
-Ethically “Steal” Your Competitors Traffic – How to get traffic that goes to your competitor’s website to start coming to yours instead.

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

About the speaker – Scott Wells – Visionary & CEO of ConversionFormula

Scott R. Wells is a husband, a father and an entrepreneur. He is also on a journey of expansion never settling for the status quo and always looking for an adventure.

He graduated from the University of Notre Dame with a BA degree in Marketing and is a Certified Trainer and Certified Partner with world renown Austin based, DigitalMarketer.

His work as the Visionary & CEO of ConversionFormula is centered around bringing cutting edge digital marketing tactics and strategy to the senior living & care industry.

When he is not working, he can be found hiking mountains around Phoenix with his amazing wife Becky and sons Ryland & Ryder.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

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