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Hanson Mold

Apprenticeship Recruitment Strategy

In cooperation with Lake Michigan College and the Hanson Mold Technology Center, Hanson Mold offers area students the opportunity to qualify for and serve in their highly respected and long-standing Apprenticeship Program. Mid-West Family offered to help with their recruitment effort.

Baylee Makay, Human Resources Manager at Hanson Mold had this to say:



  • Increase awareness of their program
  • Engage a targeted audience using video content
  • Generate leads to connect with potential candidates

Social Media

Social Media Ads played a big part in our strategy for recruitment. Hanson Mold chose to partner with several of our established online communities.

  • Moody on the Market
  • Rock 107 WIRX
  • 97.5 Y Country

Influencers and Content

Over the past year Hanson Mold experienced success generating content with our station influencers.  We produced a wide variety of Facebook Broadcasts and ad libs from Jim Gifford News/Talk/Sports 94.9 WSJM, Brock Havens from Rock 107 WIRX and Matt Malone from 97.5 Y-Country WYTZ.

You Could Be Next

Are you interested in a partnership that will grow your business and help you connect with a targeted audience?
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