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How To Tell Stories To Build Your Business Empire – Wicked Smart Webinar

What we will cover:
-How to use stories to build an emotional bond with your customers.
-How to create and use proven storytelling techniques to grow your business.
-What is the single most important rule, that can never be broken, when using storytelling to drive sales?

About Our Guest Speaker

Stephen Semple is the host of The Empire Builders Podcast, a Wizard of Ads Partner, and the Director of Wizard of Ads Canada. Stephen has worked in the marketing industry for over 30 years. The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising. He has worked in industries ranging from auto parts manufacturers to pharmaceutical consulting firms.

He lives on the shores of Georgian Bay in Collingwood Ontario Canada.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for our next Wicked Smart Webinar at www.wickedsmartwebinar.com

How Contests Can Generate Leads and Grow Your Business

What we will cover:
-Contesting 101: rules, setup, and best practices
-The Power of Contesting Data: generating leads
-The Right Idea: great examples and results

About Our Guest Speaker

Zack East is the Vice President of Customer Success at Mid-West Family Southwest Michigan. He is responsible for assisting in the day-to-day operations of the market as well as leading the Engagement & Experience and Revenue Generation & Sales teams. Zack has been with Mid-West Family for over 17 years, having begun his career as a Promotions Assistant, growing to lead local heritage radio brands ROCK 107 WIRX and 98.3 The Coast, as well as the development of Interactive products MoodyontheMarket.com, Town Crier Wire, and Radio Super Saver. His extensive experience building and executing contesting for brands is vast, having given away a collective $100,000+ worth of prizes during his career, all while building databases of raving fans and potential leads for clients using the power of contesting.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

Beat Your Competitors to Your Best Customers by Linking Your SEO and Content Strategy

What we will cover:
– Learn how Hubspot boosted their blogs’ search engine rankings and created an amazing experience for their readers.
– Find out how to acquire your best customers before your competitors with strategic keyword research.
– Learn a shortcut to discover the exact words your customers are typing into their favorite search engine.

About Our Guest Speaker

Pasquale is an accomplished strategist, CEO, entrepreneur, sales manager, coach, and business consultant. He’s an expert in all disciplines of digital marketing, sales, marketing, and creative direction. He’s adept in providing leadership and direction to all areas of sales, business development, and strategic positioning.

Pasquale’s areas of consulting expertise are in the fields of energy, marketing, website development, public relations, media buying, merchant services, and leadership. His long record of success is proof he’s earned his credentials in areas of maximizing revenue potential, increasing client retention, surpassing sales objectives, and improving client satisfaction in highly competitive markets.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

The Five Skills You Need to Make Your Company More Profitable In 2021

What we will cover:
-Learn the five simple leadership skills that will enhance your fulfillment at work
-How to simplify your work life and improve your ability to delegate
-Learn the framework to build systems and structures that will set your company up for record profits

About Our Guest Speaker

Michele Mollard is a Professional EOS (Entrepreneurial Operating System) Implementer with experience in coaching and facilitating the EOS model. Michele will teach you the system to begin to get 100% strong in the People Component of the EOS Model. She aims to deliver education, inspiration and entertainment to a variety of audiences. She strives to make every event a memorable experience, placing a large emphasis on delivering actionable content. Get ready to be inspired in an authentic way that leaves you ready to conquer your goals.

What is the Wicked Smart Webinar?
It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for our next webinar at www.wickedsmartwebinar.com

The Secret Power of Message Alignment – Wicked Smart Webinar

Connecting your message from inside your company, all the way to your customer, and back again is one of the biggest missed opportunities (and it’s mostly free). In this workshop you’ll learn:
• How to align your message through all channels
• What, exactly, you should align and why
• How it impacts employee culture (the big one everybody misses)

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar on www.wickedsmartwebinar.com

SEO in 2021 – Linking SEO to Sales, Long Term Growth and Your Customer Journey

What we’ll cover:
-See how SEO works in the Awareness & Engagement Phases of your Prospects Buying Journey

-Learn how to decide which SEO Tactics and Strategies are Best for YOUR Business’s Long term Growth

-Discovery where SEO fits in the Customer Value Journey & how it’s Imperative that SEO integrates with other services

About our guest speaker:
Pasquale Nocito is a strategist and coach. Certified expertise in all digital marketing disciplines & creative direction. He is an accomplished CEO, Entrepreneur, sales manager, and business consultant with expertise in all facets of sales, marketing, and management. Adept in providing leadership and direction to all areas of sales, business development, and strategic positioning. Proven success maximizing revenue potential, increasing client retention, surpassing sales objectives, and improving client satisfaction in highly competitive markets. Areas of consulting expertise are in the fields of energy, marketing, website development, PR, media buying, merchant services, and leadership.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

Recruiting In A Search-Engine Led World – Wicked Smart Webinar

You’ll Learn:

Never before has your company been as transparent as it is today. In a search-engine led world your employees and your candidates are in charge. The visibility of other job possibilities and reviews from your employees, clients, candidates, and even suppliers, has never been as easy or quick to access as they are now. The role of company leaders in hiring has never been more important; how can you possibly attract future employees if your current employees are unhappy and your company is mistreating the people in your recruitment process?

Sharing examples found while researching for The Robot-Proof Recruiter, Katrina will leave you with an understanding of why every element of the employee lifecycle; from sourcing to interviewing, onboarding to employee experience, and off-boarding through to alumnus, now impacts your hiring. She will give you the steps your company needs to improve its recruitment for now and the future.

About Our Guest Speaker

Katrina Collier is on a mission to get all the people who recruit people to treat people better. Through facilitation, she energizes human connection and shows companies how to free their human-made recruitment obstacles; improving candidate engagement, reducing candidate ghosting, and ensuring that all parties deliver a positive candidate experience. She is the author of The Robot-Proof Recruiter and Mastermind Certification, and delivers keynote talks that inspire recruiters, HR, and hiring managers to improve the recruitment experience for everyone. Katrina is also the host of The Hiring Partner Perspective (Undedited) podcast.

She is also the founder of DisruptHR London, and an Ambassador for Hope for Justice, which aims to end modern-day slavery. You’ll find her on LinkedIn, Twitter and Instagram @KatrinaMCollier.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

The Five Questions Every Business Needs to Answer Before Spending A Dime on Ads in 2021

You’ll Learn:

How a strategy-first mindset will allow you to get more with less.
How to reduce the overwhelm of choosing what tool will produce the best results.
How to leapfrog your competitors by having a marketing strategy that works smarter, not harder.

About Our Guest Speaker

Andy believes that he can change the world by impacting the marketing strategy of one local business at a time. He has over 15 years of sales and marketing experience and is a certified specialist in content marketing, email marketing, marketing optimization, and customer value optimization.

Andy is driven to shift the focus away from shiny marketing objects towards strategies that will drive sales quickly.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

How To Attract and Retain Amazing Employees…and How To Repel the Toxic Ones

We will cover:

-Learn a system to repel toxic employees and keep the ones you love working with.
-How to get the right people in the right seats on the bus so your business can run like a well-oiled machine.
-Learn a method to determine if your employees GET their job, WANT their job, and have the CAPACITY to do their job.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

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