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Beat Your Competitors to Your Best Customers by Linking Your SEO and Content Strategy

What we will cover:
– Learn how Hubspot boosted their blogs’ search engine rankings and created an amazing experience for their readers.
– Find out how to acquire your best customers before your competitors with strategic keyword research.
– Learn a shortcut to discover the exact words your customers are typing into their favorite search engine.

About Our Guest Speaker

Pasquale is an accomplished strategist, CEO, entrepreneur, sales manager, coach, and business consultant. He’s an expert in all disciplines of digital marketing, sales, marketing, and creative direction. He’s adept in providing leadership and direction to all areas of sales, business development, and strategic positioning.

Pasquale’s areas of consulting expertise are in the fields of energy, marketing, website development, public relations, media buying, merchant services, and leadership. His long record of success is proof he’s earned his credentials in areas of maximizing revenue potential, increasing client retention, surpassing sales objectives, and improving client satisfaction in highly competitive markets.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

Branding Strategies that Build Legacy Businesses – Wicked Smart Webinar

What we will cover:

You will learn the same, exact, simple 4 step system that took:
– a pest control dude with a Camero & a spray can to over 8 million a year and 53 shiny red trucks.
-a couple with a pizza shop to sales growth of over 8 million.
-a Kubota dealer to #1 in his state and 4th fastest growing dealership in the country in a town of 10,880.
-a small town dentist to over 10 million, single location.

…..to mention a few.

It can take your business farther than you ever dreamed, if you’re good enough.

Special Note: Chuck has never tested any of the material you’re about to hear and see in this webinar, on animals. Just bad interns.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

The Five Skills You Need to Make Your Company More Profitable In 2021

What we will cover:
-Learn the five simple leadership skills that will enhance your fulfillment at work
-How to simplify your work life and improve your ability to delegate
-Learn the framework to build systems and structures that will set your company up for record profits

About Our Guest Speaker

Michele Mollard is a Professional EOS (Entrepreneurial Operating System) Implementer with experience in coaching and facilitating the EOS model. Michele will teach you the system to begin to get 100% strong in the People Component of the EOS Model. She aims to deliver education, inspiration and entertainment to a variety of audiences. She strives to make every event a memorable experience, placing a large emphasis on delivering actionable content. Get ready to be inspired in an authentic way that leaves you ready to conquer your goals.

What is the Wicked Smart Webinar?
It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for our next webinar at www.wickedsmartwebinar.com

Blending Data and Marketing: Trends and Tactics Every Small Business Needs to Know Now

We will cover:

-How to connect all your digital data to increased sales and profits.
-What should be on your radar in 2021? Is it privacy changes, chat, voice search, AR, VR, AI, or new technology?
-Tips, Trends, and Tactics to help you become a better data-driven marketer.

About the speaker:
Chitra Iyer has a passion for helping businesses measure marketing results and improve their effectiveness. As an experienced multi-channel marketing analytics expert, she helps businesses visualize and bring to reality a customer-centric approach to analytics. Chitra helps them adopt a data-driven approach to marketing decision-making while delivering and supporting analytical and visualization solutions. She engages as a true partner to harness the complete value of their organizations’ data assets and transform them into business insights. Chitra consults with large and small companies in the areas of contact strategy, campaign measurement, google analytics, ROI optimization, data governance, and much more. She is a resident of Austin, TX who enjoys the outdoors, traveling with her family, gardening, and music. LinkedIn: https://www.linkedin.com/in/chitraiyeraustin

What is the Wicked Smart Webinar?
It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

The Secret Power of Message Alignment – Wicked Smart Webinar

Connecting your message from inside your company, all the way to your customer, and back again is one of the biggest missed opportunities (and it’s mostly free). In this workshop you’ll learn:
• How to align your message through all channels
• What, exactly, you should align and why
• How it impacts employee culture (the big one everybody misses)

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar on www.wickedsmartwebinar.com

FindingSelectingRetainingTalentinaPostPandemicTalentMarket

Liza Voticky – Global Leader in Talent Attraction and CEO of MXA Talent Solutions

What we will cover:
1) How to define your candidate marketing strategy so your best candidates are drawn to you.
2) What is the difference between attracting talented employees vs acquiring them?
3) What is the future of hiring and how will the pandemic impact your hiring process for years to come?

SEO in 2021 – Linking SEO to Sales, Long Term Growth & Your Customer Journey

What we’ll cover:
-See how SEO works in the Awareness & Engagement Phases of your Prospects Buying Journey

-Learn how to decide which SEO Tactics and Strategies are Best for YOUR Business’s Long term Growth

-Discovery where SEO fits in the Customer Value Journey & how it’s Imperative that SEO integrates with other services

About our guest speaker:
Pasquale Nocito is a strategist and coach. Certified expertise in all digital marketing disciplines & creative direction. He is an accomplished CEO, Entrepreneur, sales manager, and business consultant with expertise in all facets of sales, marketing, and management. Adept in providing leadership and direction to all areas of sales, business development, and strategic positioning. Proven success maximizing revenue potential, increasing client retention, surpassing sales objectives, and improving client satisfaction in highly competitive markets. Areas of consulting expertise are in the fields of energy, marketing, website development, PR, media buying, merchant services, and leadership.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

Recruiting In A Search-Engine Led World – Wicked Smart Webinar

You’ll Learn:

Never before has your company been as transparent as it is today. In a search-engine led world your employees and your candidates are in charge. The visibility of other job possibilities and reviews from your employees, clients, candidates, and even suppliers, has never been as easy or quick to access as they are now. The role of company leaders in hiring has never been more important; how can you possibly attract future employees if your current employees are unhappy and your company is mistreating the people in your recruitment process?

Sharing examples found while researching for The Robot-Proof Recruiter, Katrina will leave you with an understanding of why every element of the employee lifecycle; from sourcing to interviewing, onboarding to employee experience, and off-boarding through to alumnus, now impacts your hiring. She will give you the steps your company needs to improve its recruitment for now and the future.

About Our Guest Speaker

Katrina Collier is on a mission to get all the people who recruit people to treat people better. Through facilitation, she energizes human connection and shows companies how to free their human-made recruitment obstacles; improving candidate engagement, reducing candidate ghosting, and ensuring that all parties deliver a positive candidate experience. She is the author of The Robot-Proof Recruiter and Mastermind Certification, and delivers keynote talks that inspire recruiters, HR, and hiring managers to improve the recruitment experience for everyone. Katrina is also the host of The Hiring Partner Perspective (Undedited) podcast.

She is also the founder of DisruptHR London, and an Ambassador for Hope for Justice, which aims to end modern-day slavery. You’ll find her on LinkedIn, Twitter and Instagram @KatrinaMCollier.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

The Five Questions Every Business Needs to Answer Before Spending A Dime on Ads in 2021

You’ll Learn:

How a strategy-first mindset will allow you to get more with less.
How to reduce the overwhelm of choosing what tool will produce the best results.
How to leapfrog your competitors by having a marketing strategy that works smarter, not harder.

About Our Guest Speaker

Andy believes that he can change the world by impacting the marketing strategy of one local business at a time. He has over 15 years of sales and marketing experience and is a certified specialist in content marketing, email marketing, marketing optimization, and customer value optimization.

Andy is driven to shift the focus away from shiny marketing objects towards strategies that will drive sales quickly.

What is the Wicked Smart Webinar?

It is a resource designed for business leaders, owners, and management. We provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

Is Email Marketing Dead? What Parler’s Shutdown Teaches Business Owners About Rented Channels

We will cover:

– How a local business more than tripled their business in 5 months with simple changes in their marketing strategy.
– Why you must reduce your reliance on organic social media and Google search for the future of your business success.
– How to increase EVERY marketing dollar ROI with email automation and broadcasting.
– Learn the difference between owning and renting your marketing so you can improve how well your advertising works.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

About your speaker:
Jena Apgar, CEO of Warfare Marketing

Military Veteran, International speaker, Host of DoubleFunnel.tv, and Mom to 3.6 humans. Jena Apgar is a Certified Digital Marketing Professional who has strategized & marketed for over 1,349+ businesses. Specializing in end-to-end funnel systems that generate income while you sleep with ads, automation & social media for 6 figure incomes around your schedule.

How To Attract and Retain Amazing Employees…and How To Repel the Toxic Ones

We will cover:

-Learn a system to repel toxic employees and keep the ones you love working with.
-How to get the right people in the right seats on the bus so your business can run like a well-oiled machine.
-Learn a method to determine if your employees GET their job, WANT their job, and have the CAPACITY to do their job.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next webinar at www.wickedsmartwebinar.com

The “Be Everywhere” Marketing Plan – How to Advertise Like Amazon With A Local Sized Budget

We will cover:

-How to “follow” your perfect customer everywhere, just like the big brands do to you!
-How to stop marketing like a small business and let the data that is now available to any sized business do the work for you.
-How to cut your advertising costs down, but double the effectiveness.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

Building A Business You Can Sell Someday: A Panel of Three to Secure Your Legacy

We will cover:
How do I know when is the right time to sell, and when to begin preparation?
What are the different ways to sell my business?
What can I do now to help me sell someday?

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for our next Wicked Smart Webinar at www.wickedsmartwebinar.com

4 Steps Maximize Your Rockstar Marketing Team – Even If It’s Smaller Than You’d Like It To Be

When she was little, the only thing Rachel wanted to grow up to be was a rockstar. Rachel didn’t have an ounce of musical talent but wanted to have a platform to change the world.

At Rockstarr & Moon, Rachel built a company that embodies these dreams. She is dedicated to energizing and reshaping the marketing landscape for small businesses, medium organizations and large corporations. Rachel delivers results and helps businesses thrive.

Bono may have said it best, “As a rockstar, I have two instincts. I want to have fun and I want to change the world. I have a chance to do both.” Since inception, Rockstarr & Moon has been helping start businesses, grow them and become successful.

Rockstars bring your audience to their feet, generate engagement and shatter expectations. That’s what she delivers at Rockstarr & Moon.

Take it from her network:

“Rachel is an absolute rock star!”

“Rachel is a creative force of nature. More importantly, she gets sh*t done.”

“She’s the kind of voice you want representing your brand or your initiative.”

“Rachel is a full-service operation with boundless energy, whatever she touches she will bring into fruition.”

Do you have the right resources in place to grow your business? If you have any doubt, this session is for you.

Introducing the 4 steps to building a marketing team:

-Define the Marketing Director role
-Set the Strategy
-Identify talent gaps
-Redefine the marketing team

You will walk away from this session with the confidence to redefine your marketing team in alignment with today’s new normal.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

How to Increase traffic, leads, and sales without increasing your marketing budget.

What Will Be Covered:
-Stop “Assaulting” Your Website Visitors – How to create a customer value journey that moves prospects to take action.
-Your Traditional Website Is Killing Your Marketing – How to leverage sales funnels and turn your website into a lead producing machine.
-Ethically “Steal” Your Competitors Traffic – How to get traffic that goes to your competitor’s website to start coming to yours instead.

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

About the speaker – Scott Wells – Visionary & CEO of ConversionFormula

Scott R. Wells is a husband, a father and an entrepreneur. He is also on a journey of expansion never settling for the status quo and always looking for an adventure.

He graduated from the University of Notre Dame with a BA degree in Marketing and is a Certified Trainer and Certified Partner with world renown Austin based, DigitalMarketer.

His work as the Visionary & CEO of ConversionFormula is centered around bringing cutting edge digital marketing tactics and strategy to the senior living & care industry.

When he is not working, he can be found hiking mountains around Phoenix with his amazing wife Becky and sons Ryland & Ryder.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

How to Build an Ecommerce Ecosystem to Create a Killer Customer Journey

We will cover:
-What is the customer journey and why is it important.
-Essentials of the e-commerce ecosystem to get results.
-Step by step stages of the customer journey to achieve predictable growth.

About Our Guest Speaker

Through training and services, we help companies put in place processes and systematic scientific psychological methodology that provides measurable and profitable results through their organization to ensure that the customer value journey is the best start to a long-lasting relationship.

I work with in house sales and marketing teams to implement a proven process that gets results and puts companies on a path to doubling in size. We consistently see revenue growth of 70%+ with our e-commerce clients, using a proven scientific methodology that works.

The internet has been a monumental force of change in the world and has transformed the way we do almost everything. As a digital marketing consultant with more than two decades’ experience, I have witnessed the rise and fall of the internet giants, and throughout, helped businesses achieve success online.

It is one of my greatest joys to see the results of a well-thought-out campaign increasing my clients’ conversion rates month upon month, knowing that their businesses are reaching the next level, whilst helping to implement digital strategies that will foster their future growth.

About the Wicked Smart Webinar

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Setting Up Your Sales Engine For Your Business – How to use PPC and Radio to get results

Gary is all things digital. Gary is a PPC (Pay Per Click – Adwords, Bing Ads, Facebook Ads) guy. An expert in content marketing and search engine optimization (SEO). He creates the backend automation systems that remove the hard work of tracking and measuring multistep online campaigns.

What Will Be Covered:
-How to improve the effectiveness of all your branding by using a simple paid search strategy.
-Maximizing the number of clicks that you receive on your paid search ads.
-Reduce the amount of wasted pay-per-click ad spend with a mobile-first mindset.

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for the next Wicked Smart Webinar at www.wickedsmartwebinar.com

How To Turn Email Addresses Into Long-term Customers – Wicked Smart Webinar

Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB’s. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge, and dozens of marketing agencies since 2005.

Jon is a recognized expert on the topics of content marketing, content strategy, marketing technology, and the future of marketing. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management.

What Will Be Covered:
-What is the current state of your email list? What should you do about it?
-How do you increase the number of email addresses that you have and use them to increase sales?
-How do you do email marketing the RIGHT way?
-Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Five Star Customer Service – Creating Clients Not Just Customers – Wicked Smart Webinar

What Will Be Covered:
-Creating a client-focused experience where people will buy from you instead of your competitors.
-Learn how implementing these strategies impacted other local businesses just like yours.
-What the key components are of a five-star experience and how you can implement them into your business.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Register for future webinars at www.wickedsmartwebinar.com

How To Create Headlines That Will Drive Sales, Leads, and Clicks – Wicked Smart Webinar

What Will Be Covered:
-Learn the secret headline formula that Cosmo uses to drive intrigue and attraction
-Develop magnetic messages that will stick out from the noise
-Prevent common copy mistakes that can cost local business owners thousands of wasted marketing dollars

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

About Our Speakers
Stephen Semple is a Wizard of Ads Partner and Director of Wizard of Ads Canada. Stephen has worked in the marketing industry for over 30 years.

The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail, and direct response advertising.

He has worked in industries ranging from auto parts manufacturers to pharmaceutical consulting firms. He lives on the shores of Georgian Bay in Collingwood Ontario Canada.

Jeff Sexton is a Wizard of Ads Partner and has been a mass media and direct response copywriter for the last 15 years, as well as a brand and conversion rate optimization consultant.

During this time he has consulted for and taught at several enterprise-level corporations – including HP, Wachovia Bank, TIAA Cref, and Overstock.com – as well as smaller e-commerce and lead generation websites.

On the mass media side, he was worked with dozens of local and regional companies to launch mass media campaigns and build their brands and market share. He currently lives in Pensacola, Florida with his family and blogs on advertising, branding, and copywriting.

Register for future Wicked Smart Webinars at www.wickedsmartwebinar.com

How To Clone Your Best Customer With Facebook’s Data (For Free) – Wicked Smart Webinar

Andy believes that he can change the world by impacting the marketing strategy of one local business at a time. He has over 15 years of sales and marketing experience and is a certified specialist in content marketing, email marketing, marketing optimization, and customer value optimization.

Andy is driven to shift the focus away from shiny marketing objects towards strategies that will drive sales quickly.

What Will Be Covered:

-Did you know there is a FREE Facebook tool to target YOUR audience and improve your marketing strategy? Want to learn more?
-Improve your customers’ experience with your brand by discovering what they LOVE, such as their favorite restaurants, authors, music, and places to shop! Are you in the top 5?
-Learn from experts on how to leverage this information to build strategic partnerships and local referral partners

Designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

https://www.midwestfamilydash.com/wicked-smart-webinar/

Message Unification: Making Your Marketing Work Harder

What was covered on this Wicked Smart Webinar:
-Marketing is not a department. It’s everyone’s responsibility.
-How to budget for both brand building and sales activation.
-Finding your position in your marketplace.
-Bonding with customers before they buy.

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Learn more about our next webinar at www.midwestfamilydash.com/wicked-smart-webinar

How To Successfully Market To Millennials

What Will Be Covered:
-Millennials aren’t kids anymore. They’re your most important customer
-Learn how to keep your brand out of the middle of the barbell economy
-Hear suggestions on immediate things your business can do to speak to -Millennials across the customer journey more effectively and how to avoid consumer friction

About the speaker:
Zack East is the Vice President of Engagement and Experience at Mid-West Family Southwest Michigan

The Wicked Smart Webinar is designed for business leaders, owners, and management, this webinar will provide information and strategies to help you sharpen your leadership skills and help you push through the headwinds in front of your business.

Learn more about our next webinar at www.midwestfamilydash.com/wicked-smart-webinar

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